Creator-led growth for consumer apps
We scale mobile apps with creator content built to convert.
We build and run creator-led growth campaigns. Creators publish organically, we test what captures attention, and the strongest content becomes paid-ready creative for acquisition.
Book a no-commitment 30-minute exploratory call (opens Calendly in a new tab)The opportunity
Building an app is getting easier. Getting people to care about it isn’t.
Shipping a product has never been faster. Distribution hasn’t kept up. A great app still has to reach the right people, with a message that makes them stop scrolling.
Creator-led growth gives you a way to:
- Introduce your app to relevant audiences
- Test different messages and creative angles
- Learn what actually resonates
- Build a repeatable distribution channel
The Hooksology method
Stop guessing. Start testing. Scale.
Every campaign runs as a loop. Each round of content teaches us something, and every lesson shapes the next round.
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01 / Develop
Build the creative hypotheses
Understand your audience, find promising angles and write briefs creators can run with.
OutputHooks, angles and creator briefs
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02 / Test
Find what earns attention
Creators publish different hooks, formats and messages to see what captures attention and drives a meaningful response.
OutputPerformance insights and clear next tests
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03 / Optimise
Turn learnings into growth
Analyse results, coach creators, refine the creative and expand what shows potential.
OutputSharper creative and a stronger creator network
What we do
We build it. We run it. We make it better.
From finding the right creators to figuring out which videos actually drive growth, Hooksology manages the entire operation.
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Creative Strategy
We turn your app’s value into creative ideas worth testing.
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Creator Management
We find, onboard and manage the creators, so content keeps moving.
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Performance Analysis
We look past views to understand what’s actually working.
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Creator Coaching & Optimisation
We turn every result into a better next video.
The creative advantage
Your UGC should do more than get views.
One campaign. Two growth channels.
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Organic distribution
Organic content
Creators publish authentic, platform-native videos that introduce your app to new audiences and test different messages.
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The connection
Performance insights
Results show which hooks, formats and messages are worth backing further.
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Paid acquisition
Paid-ready creative
Promising videos can become assets for paid advertising, so your budget backs creative that has already shown promise.
Every creator signs a written agreement designed to transfer ownership of the agreed campaign content to your business, including the rights needed for organic and paid use. Licensed music and platform-only sounds stay under their own licences.
How it works
From first call to continuous growth.
Six clear stages, two calls before anything launches, and a defined output at every step.
Book the intro call (opens Calendly in a new tab)-
Discover · Call 1
Understand your app
We learn about your product, audience, growth strategy and past marketing, and where creator-led growth could fit.
OutputInitial growth opportunities and campaign fit
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Strategise · Call 2
Map out the campaign
We share initial creative concepts and align on objectives, creator strategy, approvals, budgets, pricing and expectations.
OutputProposed campaign strategy, creative direction and commercial scope
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Plan & Source
Build the first wave
We develop briefs, refine them with your feedback, source suitable creators and begin onboarding.
TimelineTypically 7–10 days, depending on scope
OutputApproved briefs and onboarded creators
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Launch
Get content into market
Creators produce and publish. We manage delivery, monitor performance and gather insights.
OutputLive campaign, performance tracking and initial creative learnings
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Optimise & Scale
Double down on what works
We coach creators, refine formats, develop new tests and expand the approaches that show promise.
TimelineAfter the first month
OutputImproved creative, a stronger creator network and an evolving growth system
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Scale or Handover
Keep growing. Your way.
After the initial 90 days, you decide what comes next. Continue scaling and managing your creator-led growth campaigns with Hooksology, or bring operations in-house with a structured handover, campaign insights and training for your team.
OutputOngoing campaign management and scaling, or a documented growth system ready for your internal team
Ways to work together
A clear model, agreed before launch.
We shape the commercial model around your objectives. Creator volume, deliverables, budgets and terms are all agreed in writing before anything goes live.
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Model 01
Retainer
A fully managed creator-led growth programme, starting with a structured 90-day launch, testing and optimisation phase.
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Model 02
Performance-based / CPM
A commercial arrangement linked to agreed performance metrics.
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Model 03
Hybrid
A fixed management fee combined with performance-linked elements.
After your initial programme
Built to grow with you. Or without us.
We build your creator-led growth system with the long term in mind. After your initial programme, you have two options.
What you pay for
- Agency fees
- Strategy, creator sourcing and management, reporting and optimisation.
- Creator budget
- Creator compensation, including the agreed content rights, and agreed creator-related expenses. Kept separate, so you can see where it goes.
- Setup fee
- A one-off fee may apply, depending on the engagement.
The founder
Built by a creator. Engineered for growth.
Hey, I’m Bea!
Before founding Hooksology, I worked as a tech UGC creator, producing organic content that collectively reached over 10 million views.
What fascinated me most wasn’t the numbers. It was understanding why certain videos performed, how those patterns could be replicated and how that attention could translate into actual app growth.
I wanted to turn everything I’d learnt from creating content into something bigger. That’s why I founded Hooksology: to help consumer apps turn creator-led content into a repeatable growth channel through creative testing, performance analysis and continuous optimisation.
Bea WagstaffFounder, Hooksology
Do creators post on their own accounts or on separate accounts?
Each creator creates a dedicated social media account specifically for your app, rather than posting through their personal profile. This gives your campaign its own publishing channel. Every paid post is clearly labelled as an ad, and accounts never pose as independent users.
How do you track creator activity and campaign performance?
We use an internal tracking site to monitor posting cadence, engagement, views, reach and individual video performance, and share regular campaign updates so you can see which content is gaining traction.
Who owns the videos, and can we use them in paid ads?
Your business does. Before producing anything, every creator signs a written agreement designed to assign the copyright in the agreed campaign content to you, with the permissions needed to use their image, voice and performance, including in paid ads. Licensed music and platform-only sounds stay under their own licences, so we plan ad-ready versions with cleared audio.
Can we bring creator operations in-house after working with Hooksology?
Absolutely. Our goal is to build a growth system that works for your business, not make you dependent on us.
After your initial programme, you can continue with Hooksology managing and scaling your campaigns, or transition operations internally. If you choose the latter, we’ll provide a structured handover covering your creator accounts, campaign learnings, reporting processes and team training.
How do you select creators for our app?
We select creators based on your app, target audience and campaign objectives, considering content style and their ability to communicate your product’s value. We handle sourcing, briefing and coordination, so you don’t have to.
What happens if a creator or video underperforms?
We use the performance data to give creators specific feedback, refine briefs, test new angles or adjust the creator mix. Where appropriate, we replace consistently underperforming creators or request replacement content.
How much does a Hooksology campaign cost?
It depends on the model you choose (retainer, performance-based/CPM or hybrid) and your campaign scope and content volume. Most campaigns combine agency fees with a separate creator budget, and a one-off setup fee may apply. Everything is set out in writing before the campaign begins.
How much content can we expect, and how involved will our team need to be?
Content volume depends on the package agreed with you. We manage creator selection, briefing, coordination and performance tracking. Your team provides the product context, audience insights and approvals needed to guide the campaign.
How do you measure success?
We track relevant metrics, from views and engagement to clicks, installs and conversions where reliable tracking is available. Views alone don’t equal installs, so we use the full picture to decide which content to back.
Do you guarantee views or downloads?
No specific results are guaranteed. We use structured testing and performance data to identify promising approaches and improve future creative.
Let’s build your app’s creator growth channel.
Tell us about your product, your growth goals and what you’ve tried so far. We’ll tell you honestly where creator-led growth could fit.